Pixar knows to put substance before style. My brother-in-law made an insightful comment about the difference between movies released by Pixar vs. those from other animation studios. When you look at the marketing for Dreamworks' films you see the names of the notable actors and then you see the characters they play. With Pixar, you first see the characters, and then you see the name of the actors. Dreamworks leads you to the theatre with the names of notable actors--like nearly every other film. Pixar leads you to the theatre with their characters and great stories.
I do have some hope for the deal. From the article:
"I think this is great for Disney, not only to have Pixar be part of theand
company, but to have Pixar influence the company," Disney Chief Executive Robert
A. Iger told The Associated Press in an interview Tuesday after the deal was
announced. "It's also possible we'll look at Pixar and see not only how well
it's run but how well it lives and seek to overlay that influence on some of our
other businesses."
Key to spreading Pixar's influence will be Pixar President Ed Catmull, who will
serve as president of the new combined Pixar and Disney animation studios, and
Pixar Executive Vice President John Lasseter, who becomes chief creative officer of the animation studios and principal creative adviser at Walt Disney Imagineering, which designs and builds the company's theme parks. (italics mine)
There does seem to be some humility and recognition for Pixar's greatness, so I do have some hope that its influence will reign. It will take about 3-5 years to know for sure. Here's hoping and praying.
(PS For the picture starved, my dear wife is getting some of our Christmas pictures together for our blog, now that her delinquent husband finally uploaded them to the PC. There are mucho pictures, so it'll be worth it.)
I just read about this in the WSJ and was also a little sad. Hopefully Pixar will influence Disney instead of the other way around.
ReplyDeletePictures... I need pictures...
ReplyDeleteIncidentally, you might want to consider archiving some of your older posts (however that is done). Your page is taking longer to load with all those (wonderful) pictures.
The comment that I made about Pixar's movie marketing vs. Other's marketing was actually paraphrasing a man named Barry T. Smith, who used to write a funny web comic called Angst Technology. He is an animation major whose dream job is to work at Pixar and whose thoughts can be read at his blog, inktank.com.
ReplyDeleteAnyways, his comments, which can be found here, point out that with Pixar's marketing, you have a big, full page ad of the characters of the movie, with a little blurb in the corner that says "from the makers of (their previous movie)". The emphasis is on story and characters. With other movies studios, you have in big, bold type, the names of all the big stars lending their voices to the film, with little pictures of the characters they are portraying. The emphasis here is on the star power, not the story.